Gold is refined by Fire in order to reach its truest form

#PureGold was recently founded by Gela le Roux after she entered the Tammy Taylor Mrs South Africa women empowerment program. This incredible journey as a Top 25 finalist has taken her from an Audiology Practice co-owner, Mother and Wife, to a woman striving to equip and empower other women who have not been granted opportunities to pursue their dream careers as well as help women to fulfill on their God-given Purpose. It was in search for her own destiny and dreams that she came upon the following words that led her to creating the #PureGold foundation.

Perseverance : Consider it pure joy, my brothers, when you encounter trials of many kinds, because you know that the testing of your faith produces perseverance. Let perseverance finish its work so that you may be mature and complete, not lacking anything .(James 1:2 – 4)

Upcycling : Creative reuse, the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of value.

Royalty : Blessed is the man who remains steadfast under trial, for when he has stood the test he will receive the crown of life, which God has promised to those who love Him. (James 1:12)

Elephant : A symbol of strength and power. It is also praised for it’s size, longevity, stamina, mental faculties, cooperative spirit, and loyalty. She’s a gentle giant in her community.

Gold : But He knows the way that I take, when he has tested me, I will come forth as gold (Job 23:10)

#PureGold focuses on skills development and job creation for women who are unemployed. It is from a creative soul herself, that Gela designs and upcycles products to be of value. Any women who would like to become involved either in designing, the execution of these products or even supplying various materials are welcome to contact Gela for more information.

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